Who are we?
Into Opera is a company committed to creating engaging, imaginative and relevant opera experiences. The projects we create seek to develop new and long-lasting audiences for opera. We work with a range of artists across many creative disciplines who have fallen in love with opera, one way or another! As a team we are all passionate about sharing our experience of this immersive, powerful and multidisciplinary art form with as many people as possible. Our shared goal is to get more people into opera.
Founder & Artistic Director
Genevieve has worked in Europe, London’s West End and regionally across the UK. She has worked with companies including Opera North, Opera de Oviedo, Grange Park Opera and PW Productions. Her recent 2015 production of Don Giovanni created for Hampstead Garden Opera was nominated for Best Opera Production at the Off West End Awards. In 2014, Genevieve managed and directed the transfer of the Spanish Golden Age Season from the Theatre Royal Bath to the Belgrade Theatre, Coventry. She directed Wagner’s Die Walküre for Fulham Opera and assisted the director, Olivia Fuchs, in creating a new production of Bellini’s opera, Norma, for Opera Holland Park.
Genevieve has also enjoyed working as an arts education practitioner. She has worked as the Co-ordinator of the Youth Theatre at Warwick Arts Centre, as a Theatre Director in Residence in schools from areas of need across Birmingham and she worked in the Education Department of English Touring Opera. At the age of 24, Genevieve spent a year as the Artistic Director of a community theatre in Norwich, making her the youngest artistic director in the country at that time.
Genevieve has a degree in English and Theatre Studies from the University of Warwick and holds an MSc in Marketing Strategy and Innovation from Cass Business School.